The best Kind of Bling for Your Valentines Day Gift.
You’ll usually find Fairtrade Certification stamped on agricultural products, coffee, bananas, chocolate… but what about gold? That question brought me to Robin Gambhir partner-owner of Toronto’s Fair Trade Jewellery Co on my quest to tie the knot with my significant other.
I’ve been an ethical shopper for most of my life, as I imagine most people who’ve found themselves in this corner of the internet are as well. As most ethical shoppers know, it’s actually really hard to find companies that are genuinely producing products in a socially and environmentally sustainable manner.
The reason it is so hard is because in order to genuinely be sustainable most companies actually need to create systems change, they need to re-invent their industry and that is a challenge most businesses aren’t willing to do. This is why I think it’s really important to acknowledge the Fair Trade Jewellery Co as our business of the month.
Diamonds are romantic largely because of their symbolical value, but to me I can’t think of better symbolism in committing to the love of my life than by giving her a ring made by a group of bad-ass trailblazers that are opting to do the hard work to make the lives of their producers better. That being said I’m going to give you 3 reasons why the Fair Trade Jewellery Co should be your # 1 gift-spot for Valentines day this year.
#1 – Double Certification
There are currently two major certification assurances for ethical mining; Fairtrade and Fairmined, the two were once a joint certification but has since split up. Instead of choosing, Fair Trade Jewellery Co certifies as both. That means that they pay two premiums, and two licensing fees to ensure that all of their gold complies with both sets of standards.
#2 – They Make Documentaries!
A major part of re-inventing your industry involves education and Fair Trade Jewellery Co certainly does their fair share of that. Check out their latest – Kingdom of the Sun, a documentary exploring the struggle to achieve a standard for ethical gold mining in Bolivia.
#3 – They ‘re Majorly Creative
Ever see a Cicada inspired pendant? Well I have now. TheFair Trade Jewellery Co really doesn’t have any boundaries when it comes to design. A major benefit to doing production in house is that this store can basically make whatever kind of jewellery you want. You can make a Frankenstein engagement ring with your grandmothers diamonds, your partners heartbeat hand carved into the gold, and picture of your dog lazered inside if you really wanted it!
Also – bonus: they’re supper supportive of the LGBT community.
So – this valentines the fair trade civil society family would like to to give some big love to one of our favorite fair trade stores, and you should to.